Since the Affordable Care Act was first introduced, more than 20 million people in the U.S. have acquired insurance coverage. This offers medical practices an opportunity to increase their patient base because people who did not seek preventative medical care in the past due to financial issues are now doing so.

If you run a medical practice but have not seen an influx of new patients, it may be time to use some medical practice business tips. The ones below can help you begin to grow your patient base and practice.

Use Positive Reviews

Today, more than ever, people turn to the internet to find out about service providers, including doctors. Because of this, there are now new avenues for patients to post their online reviews. People who are actively searching for a doctor will look at these reviews to see what other patients had to say about the services you offer before they consider if they want to be your patient.

You need to make sure you monitor your online presence. If you have a lot of negative reviews, take time to figure out why. You will have to correct these issues and respond to the comments to rectify the situation.

Along with monitoring negative reviews, you should ask some of your long-term patients for positive reviews. This can go a long way in helping your practice.

Create or Improve Your Social Media Presence

Some medical services providers are still unsure when it comes to using social media. While you can’t communicate sensitive information via social media, there are several safe ways to use these platforms for marketing your practice to more patients.

If a patient likes your business on your social media platform, their whole social following will see this. In the long run, this may lead to indirect referrals, which will help grow your patient base.

You could also create a blog to post information, such as wellness tips, health events, and more. This is a great way to add value and become a go-to resource for current and potential patients.

Building Your Medical Practice

With the medical practice business tips here, you can grow your business and feel confident that you will get the influx of new patients you want and need to experience ongoing growth. Now is the time to make positive changes, which will help ensure you present yourself in the best way possible.